9: The American Gaming Association’s Code of Conduct for Sports Betting – CEO Bill Miller

How the Industry is Extending Responsible Practices to New Types of Gaming

In this episode of The Stories Behind the Bet, Philip James and Bill Miller discuss the importance of responsible gaming as sports betting becomes more streamlined in the industry, and what the American Gaming Association is doing to ensure its Code of Conduct fits the bill.

The current President and CEO of the AGA, Bill Miller has spent more than three decades representing business interests in Washington, D.C. He was the Senior Vice President of the Business Roundtable, a Partner at international corporate communications firm Brunswick, and a lobbyist, leading the U.S. Chamber of Commerce’s Political Affairs and Federal Relations efforts. There, Miller acted as the National Political Director. From 1994 to 1999, Miller served as Chief of Staff to Maryland Representative Constance A. Morella. 

In each of these positions, he advocated for the business community, a passion that he’s still able to realize at the AGA. Miller holds a bachelor’s degree from the University of Maryland and a law degree from American University. 


In this episode, the following topics are discussed:

  • Bill Miller Introduction
  • A snapshot of the AGA’s Code of Conduct
  • The distinction between “gaming” and “gambling”
  • Code of Conduct for sports wagering post-PASPA
  • Why people should commit to responsible gaming
  • Interactions between the industry and sports leagues
  • Learning from Europe’s/the UK’s cautionary tales
  • Responsible gaming marketing in the next five years
  • Overview of the AGA’s world
  • The industry as a good community partner
  • Final thoughts


Follow the American Gaming Association on Twitter or like them on Facebook.

About No Line Media

No Line Media features stories behind the bet — a look behind the scenes of gaming — as told by the people, the gamblers, the prop makers, the payment providers, the innovators, and those in the forefront of the industry.

Hear from sports betting legends and leaders shaping the future.
Hosted by Philip James Beere.

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